Brea, California

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

What do the labels and tags industry and Daniel E. "Rudy" Ruettiger (of Rudy fame) have in common? If you said, "neither is a very good football player," you'd technically be correct, but that's not the answer we had in mind.

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