Bridgeport, Connecticut

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

If there's one thing we know about August—with its oppressive heat and stifling humidity and oppressively stifling television lineup—it's that more people are thinking about the beach than they are about Santa Claus.

Bridgeport, Connecticut-based Prime Line announced the promotion of Renee Head to marketing director. Head, who has been with the company for 10 years, began at Prime Line as the trade show manager and then managed the samples department.

Trade show products are important components of any successful promotional campaign With the large numbers of people who attend trade shows each year, exhibitors should pull out all of the stops when choosing an item to attract potential customers to their booths. From business card coasters to backpacks and staple removers to notepads, a successful trade show promotion will draw in and hold the interest of even the most dubious prospects. The word "innovation" is synonymous with the name Prime Resources when it comes to supplying items that provide effective trade show promotion. The Bridgeport, Connecticut-based supplier was recently approached by Cook Associates/ Your

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