Bridgeville, Pa.

Forms distributor aren't the least bit nervous about a decline in the sales of multipart forms. Multipart forms are among the oldest of forms in this industry, but with the advent of the laser printer, they are quietly moving to the back of the line, and distributors don't seem a bit concerned. Brandt Morrell, president and COO, Altec, Laguna Hills, Calif., spares no love for the antiquated forms. In fact, he considers them to be a necessary evil that is fortunately becoming less necessary. "They used to be the only way an individual could share certain information like purchase orders and invoices with

A hands-on guide for selling this hot new niche product By Barbara A. Bucci Maybe you thought you knew what they were. And maybe you always did know. But since many people confuse electronic forms with software-compatible forms, let's first end any confusion that might exist and differentiate one from the other, before talking about market opportunities. According to Ted Nowlen, vice president of marketing and information technology at Bridgeville, Pa.-based Interform Solutions, an electronic form is a mail-enabled form that allows users to complete it electronically. Users can then capture and route the form throughout an organization's computer network. On the other

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