Brooklyn Park

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

It was late 2011, and the United States Postal Service (USPS) was in trouble. Operating costs were rising almost as rapidly as mail volume was declining, and the organization was hemorrhaging money.

There’s a running joke about the forms business. It chooses you, not the other way around. So what’s a fated print supplier or distributor to do when, just to survive, he or she has two major opponents to battle: technology and the economy?

Customer need and supplier innovation converge with profitable results for distributors FROM VALUABLE basics—such as the fact that banks and credit unions do not co-mingle their languages—to the latest in anti-counterfeiting techniques, suppliers are a valuable source of information for distributors either looking to get started in the financial market or interested in increasing existing selling opportunities. "Distributors new to the market need to understand there is a separation between a bank and a credit union. They are two different channels," remarked Jim Staricha, national sales manager for Northstar, a division of Ennis located in Brooklyn Park, Minn. "For example, banks have

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