Carlsbad

In the world of direct mail, sometimes it feels as though the postcard format is on trial, defending its basic two sides against the prosecution’s long letter, freemium, brochure, buckslip and reply. The letter package promises a whole entourage of elements buffering an offer, while the bare-bones approach of a postcard arguably loses the touchy-feely, hold-your-hand sell of a letter package. 

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