Charlottesville, Virginia

By Maggie DeWitt Less is the new more, and this month’s mystery product is particularly apropos of current marketplace conditions. Not only is it lighter than its traditional counterpart, but the product goes beyond its primary function to provide valuable brand reinforcement while advancing eco-friendly initiatives. In addition, it can help distributors of both business printing and promotional products grow sales within various industries, and the product also serves as an excellent self-promotion. Check out the following clues to guess what the product is: • It is printed on FSC- and SFI-certified recycled stock, and is, itself, recyclable. • It is used

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