Clearwater, Fla.

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

BIC Advertising & Promotional Products (BIC APP), the promotional products division of BIC Group that operates under the BIC Graphic and Norwood trade names, on November 30 announced that CEO Nicolas Paillot will leave the company to pursue external business interests, effective Dec. 31, 2012.

An $8 billion integrated global healthcare enterprise was ailing from multiple problems. The company's complex supply chain, multiple business units and intricate marketing programs presented its management team with visibility, coordination, economies of scale and execution challenges

Proforma, a leading North American provider of graphic communications solutions, welcomed 11 new offices in to its network.

Which is more effective, direct mail marketing or e-mail marketing? The debate leaves many business owners confused. Because believers in both camps are such staunch supporters of their views, blind spots can occur when researching what is best for a particular company or product. Joy Gendusa, CEO of PostcardMania, Clearwater, Fla.—a direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000—promises to challenge both sides by bringing in experts on each method during “Power MarketingMania Bootcamp, taking place March 30 and 31 at the Belleview Biltmore Resort, Clearwater, Fla. Event co-organizer, Marsha Friedman, CEO of public relations and advertising agency EMSI, said attendees

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