Cranberry Township

Plastic products redefine their role in the industry. It has become so intertwined with our lives that we often overlook its significance. We find it in various formats necessary for the ease of monetary transactions, efficient luggage tracking, coast-to-coast calling and room privacy. All-purpose plastic has transformed itself into a plethora of products that make life a whole lot easier. The plastic card has carved a clear and definite path for itself in the plastic products industry. "Plastic cards represent over 80 percent of our printed plastic division's annual revenue," said Dean Boustead, sales manager for Allegheny Printed Plastics, a plastic card manufacturer and

Plastic products can be a lucrative niche for those who know how to approach it. It's almost always more durable than paper, is usually nicer to look at and has a higher perceived value. The profit margins are generally higher and there are fewer of your competitors selling it than you may realize. The material is plastic—and while it's not always an easy sell, it can be well worth the time invested for distributors willing to learn the ropes. One of the keys to profiting from this material is knowing how the product will be used. Russ Herman, general manager, Allegheny Printed

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