Crestview Hills, Ky.

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

The first time I noticed a QR code, I was in a restaurant. The place had a self-serve soda fountain, and the code was on the side of one of the paper beverage cups.

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