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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.

While social media may not necessarily be a new technology, users of these high-tech platforms are finding new uses for them and becoming increasingly savvy in their marketing and public relations campaigns as well as their grass roots organizational efforts. When it comes to connecting with people, social media is an enormously powerful tool. And this puts power into the hands of the people in a way we have never seen before.

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