Duluth, Georgia

Last January, Duluth, Georgia-based Data Supplies Inc. (DSI) selected DemandBridge to be its enterprise-wide software provider. DSI initially started as a business forms distributor, and has grown into a top-selling information solutions provider. In need of a customizable platform for its servers, DSI was searching for a company that would be a solid fit with its vision and message. Read on for a discussion with Scott Rich, vice president, sales. PP: How does DemandBridge support DSI’s business strategy? Rich: DSI’s business strategy is based on listening to, understanding and acting on the specific needs of our customers. ... We felt DemandBridge offered

New technology and words of wisdom produce high scores for distributors. Just as the standards for gaining acceptance into many schools and universities are high for prospective students, so are those for print distributors. The reality is that most institutions of higher learning want to see proof of hard work, enthusiasm and creative thinking before opening their doors to the businesses they contract through. After all, they have reputations to maintain. One company that is making sure those reputations remain intact is DSI. For the past year, the Duluth, Georgia-based distributor has been introducing and selling a one-to-one marketing product to universities,

Innovative technology and old-fashioned service give independents an advantage. Just try telling Tom Tabor that direct-selling manufacturers have the upper hand in the forms industry. With today's innovative technology allowing distributors to tap into high-tech capabilities, while still maintaining custom-ized service, the attempt would be futile. Said Tabor, vice president of Duluth, Georgia-based Data Supplies, "With the e-commerce applications that are available today, there is no account that is safe for a direct." In the past, direct-selling manufacturers were able to wow customers with their large size and mass-producing machinery. Their ability to handle heftier accounts and eliminate the proverbial middleman was

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