Any seasoned sales professional knows the old adage “fake it ’til you make it” is nothing more than a one-way ticket to the unemployment line. Sure, it comes in handy during those early years when product knowledge is a work-in-progress, but as Kelly Mallozzi explained, that simply means recognizing your own humility.
Frederick, Md.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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