Glenwood, Minn.

Sean Norris is editor-in-chief for Promo Marketing. Reach him at

American Solutions for Business (ASB), Glenwood, Minn., has acquired Nashville, Tennessee-based Branding U (BU). Primarily a promotional products company, BU has been in business for nearly eight years and works with approximately 75 clients. Financial details of the acquisition were not disclosed.

American Solutions for Business (ASB), Glenwood, Minn., has promoted JP Shea to North American director of automotive sales. Prior to his 19 years in sales and recruiting at ASB, Shea spent 20 years in the automotive industry and has experience in sales, marketing and advertising.

Direct selling, where suppliers jump your spot in the supply chain and sell directly to your customers, has always been an issue in the industry. But it’s also been an issue prone to prediction and supposition, with many industry insiders trying to guess how and when it’s going to escalate—and how much it’s going to affect the industry.

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