The fun doesn't stop at 50. Additional suppliers responded to this year's Top Suppliers survey, but just missed this year's list. Here are some of them:
Greenville, N.C.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
The unique EasyMailer product, also marketed under the name “Transformailer” by Colortree Marketing Resources, now will be manufactured by cross-media specialist AccuLink in a cooperative agreement with Colortree/Graphic Innovations of Richmond, Va. This niche direct mail product combines up to three highly personalized inserts into a self-sealed personalized envelope, all sharing variably printed full-color text and graphics from the same print file.
HP announced AccuLink, one of the top 100 trade print service providers (PSPs) nationwide, has installed an HP Indigo 7000 Digital Press and HP Exstream software to expand its portfolio of value-added solutions and meet growing demand for multipage, multicolor projects and variable-data printing.
It's not just a print job. Examine these tactics to better sell direct mail. "Start at the end result and work your way forward," said Lindsay Gray, vice president of Acculink, Greenville, N.C. After lengthy deliberations over the most effective ways to sell direct mail, Gray settled on this simple advice to help shift the typical distributor's perspective: Encourage distributors to move out of the mind-set that direct mail is a print job and into the idea that it is a campaign. "That is how distributors have to approach it," Gray said. "Direct mail is something that has to be sold through advertising methods, as
How to find a comfort level in the growing commercial printing industry. Commercial print products are so diverse in scope these days that it is tough to pinpoint a precise method for marketing them properly. "Commercial printing is such a broad category that it is difficult to describe a sales formula that works for everyone," said Lindsay Gray, vice president of AccuLink (formerly AccuCopy/Quicktabs), Greenville, N.C. "You might as well ask General Mills to state the best way to market food." Gray advised distributors in this industry to "divide and conquer" commercial print products. "They need to identify the products and services they can
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