Hauppauge, New York

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The way Lynn M. Rogge sees it, operating on price alone is the worst blunder a distributor can make. And with 50 years in the game, it's a safe bet that he knows a thing or two.

For years, the printed forms segment has been the central topic of some ugly rumors: They aren't very eco-friendly; there's no money in this maturing market; a permanent transition to electronic forms is inevitable. Sound familiar?

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