The way Lynn M. Rogge sees it, operating on price alone is the worst blunder a distributor can make. And with 50 years in the game, it's a safe bet that he knows a thing or two.
Hauppauge, New York
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
For years, the printed forms segment has been the central topic of some ugly rumors: They aren't very eco-friendly; there's no money in this maturing market; a permanent transition to electronic forms is inevitable. Sound familiar?
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