Hollywood

Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.

The other evening I came across an old episode of the Six Million Dollar Man and, heck yea, I watched it. A couple quick points I must note after re-watching an old childhood favorite: Number one, if Steve Austin were busy being bionic today, the show would surely be called the Six Billion Dollar Man and he’d be equipped with some cool bionics never dreamed of in 1976.

“Put that coffee down. Coffee is for closers only.” The immortal words of Blake from the movie “Glengarry Glen Ross,” are a prime example of just how serious this end-of-year rush is.

The 3-D animated zombie movie, Paranorman, debuted in theaters this past weekend to critical and commercial success. Why am I writing about an animated film in a marketing blog you might ask? Print!

Yes, print technology made the depth of animation and the thousands of facial expressions possible for this film. Laika studios took full advantage of Rapid Prototype, or 3D printing techniques to create the seemingly endless array of textures and features required to transform this stop-motion animation feature. When using clay, the options are limited, and this emerging 3D print technology fixes many issues with clay.

Unless you’ve been living under a rock, you’ve heard at least some buzz about social media marketing. Everywhere you look online, you hear people talking about using social media to boost their business. In fact, in recent months, you don’t even need to be online- social media is making itself known in Hollywood- think Ashton Kutcher ... TV – Oprah did a show about Twitter – OPRAH!

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