Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.

Online printing used to be for the few, the wealthy, the proud. But, because it's gotten less expensive it has opened the door for others, the little guys, to get into the game.

WHEN THE NATIONAL Bureau of Economic Research (NBER) announced in December 2008 that the U.S. economy had been in a recession since the previous December, it hit American citizens with a dull thud. The word “recession” had been whispered over cubicles and at dinner tables, splashed in sensationalist headlines on tabloids and magazines, and calmly and firmly denied by politicians for months.

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