According to CEB Global's "Gift Cards State of the Union 2013," Americans will spend approximately $135 billion on gift cards in 2015—a cool 18 percent of total holiday spending.
Lima, N.Y.
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Sales is all about thinking big. Bigger clients lead to bigger profits which lead to bigger vacations, or so the logic goes, and a lot of the time that's true.
Gift-giving. It's ingrained in our cultural consciousness, a key ingredient in the jambalaya that is modern society, right up there with apple pie, Justin Timberlake and fantasy football.
Rewards. Incentives. "You dun good" happy-time present joys. Whatever you want to call them, reward items are a huge part of the promotional products industry, especially when included in some kind of incentives program.
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