Middle East

Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.

From the social and political unrest in North Africa and the Middle East to the tense night and months of healing following the Boston Marathon bombings to the joyful arrival of Kate and William's royal baby, the world has been on the edge of its seat this past year.

InnerWorkings, a leading global marketing supply chain company, located in Chicago, recently announced a contract expansion with InterContinental Hotels Group (IHG) to include Europe and the Middle East regions.

Chicago-based Dscoop (Digital Solutions Cooperative), an independent global community of HP Graphic Arts customers, recently expanded into Asia-Pacific; Europe, the Middle East and Africa (EMEA); and Latin America, prompting the formation of a global board of directors. This board will bring together leaders from each region to oversee the actions and events that affect the 6,000 Dscoop members worldwide.

While social media may not necessarily be a new technology, users of these high-tech platforms are finding new uses for them and becoming increasingly savvy in their marketing and public relations campaigns as well as their grass roots organizational efforts. When it comes to connecting with people, social media is an enormously powerful tool. And this puts power into the hands of the people in a way we have never seen before.

Yuri Tadesse of Washington, D. C., has been named to the board of advisors for e-LYNXX Corporation, a leader in procurement innovation and management in the United States and Canada.

Online printing used to be for the few, the wealthy, the proud. But, because it's gotten less expensive it has opened the door for others, the little guys, to get into the game.

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