Needham, Mass.

When Stephen Denton of Private Healthcare Systems (PHCS), Wal-tham, Mass., called Steven Condon, an account executive with The Allied Group, Needham, Mass., he had a lot on his mind. PHCS, a health-care cost-management company, meets the strategic, financial and quality needs of health-care purchasers by building and maintaining a cost-effective network of health-care providers, and by integrating state-of-the-market medical management services. Denton needed to create what he called a "visually appealing and creatively designed" product to promote his company's Medical Management program. He envisioned something with "bold imagery, striking color, unique shaping and first-class printing" and decided that direct mail was the