Newton, Iowa

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Are your employees happy? Depends who you ask. According to the Society for Human Resource Management’s 2012 Job Satisfaction and Engagement Research Report, 81 percent of U.S. employees reported some level of satisfaction with their current job.

Tired of getting beat up on price? Tired of losing clients to web stores, manufacturers who sell direct and competitors who seem able to undercut you at will? Maybe it's time to reconsider the role price plays in your business.

Greed is good. It's not just an iconic line spoken by Gordon Gekko, the fictional character played by Michael Douglas in the movie Wall Street.

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