Oxnard, California

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

The flu is on steroids this year. At least, that's how it seems as it travels across the country, making its powerful punch felt ahead of schedule (it typically peaks between January and March).

In the last 60 years, the population has doubled to more than 300 million. More people equal more people in need of medical care. Bad news for them, good news for the print industry.

It's time to set the record straight about tax forms. They're not a hard sell, which is good news for distributors.

Big things are happening in the medical sector. It's one year later and the Obama Administration continues to forge ahead with its controversial healthcare overhaul. Even at press time, opposition is about to come to a head with newly appointed Speaker of the House John Boehner planning to propose a vote to repeal the law known as ObamaCare. Whatever the outcome, change is inevitable in this fast-paced industry. But that's what makes it exciting—even in the print world.

The healthcare industry has always lagged behind the rest of Corporate America in regard to information technology. However, the Obama administration has devised its own remedy to make this sector a healthy contender in the ongoing race.

Under The American Recovery and Reinvestment Act of 2009—signed into law by President Obama last February—the government has instituted a $19 billion plan to hasten the adoption of electronic health records (EHRs) in hospitals and doctors' offices. Fueled by incentive bonuses, the ambitious plan has sparked bold predictions of a troubled fate for small physician practices as consolidation becomes more frequent.

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