Richmond, Va.

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The way Lynn M. Rogge sees it, operating on price alone is the worst blunder a distributor can make. And with 50 years in the game, it's a safe bet that he knows a thing or two.

The unique EasyMailer product, also marketed under the name “Transformailer” by Colortree Marketing Resources, now will be manufactured by cross-media specialist AccuLink in a cooperative agreement with Colortree/Graphic Innovations of Richmond, Va. This niche direct mail product combines up to three highly personalized inserts into a self-sealed personalized envelope, all sharing variably printed full-color text and graphics from the same print file.

B&B Printing, a leading provider of printing and print related solutions based in Richmond, VA, has expanded into the mail services arena by acquiring new data-management and mailing services equipment.

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