Roanoke, Virginia

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

The controversy surrounding the U.S. Postal Service (USPS) and its financial troubles has done little to instill confidence in clients. The organization recently ended the first quarter of its 2014 fiscal year (Oct. 1, 2013 to Dec. 31, 2013) with a net loss of $354 million, marking 19 consecutive quarters in the hole.

It's time to set the record straight about tax forms. They're not a hard sell, which is good news for distributors.

While traditional mailers are not obsolete, pressure seal continues to set the pace in the self-mailer market WITH THE RISE in the popularity of pressure-seal mailers, conventional mailers have taken a hit, but they are a long way from being obsolete. "We have seen some erosion in the market for traditional mailers, due to the increased installation of non-impact printers, but heavy demand for the product still remains," said Deanna Day, senior brand manager at Montrose, Alabama-based PrintXcel, A Quality Park Brand. "Customers who have not made a software or hardware transition still depend on these products and their utility." In

Unique solutions targeting financial institutions create a wealth of opportunity. Business forms distributors can get a piece of the competitive financial market pie by looking beyond sales of core, commodity-type products to specialized solutions that enhance security and cut operating costs for banks, mortgage companies, brokerage and investment firms, and lending and leasing institutions. It's all the better if those solutions include patented products. "This is where the real profits are generated," said Dan Hopkins, national sales manager for Roanoke, Virginia-based Info- Seal. "Because the items are not available from other sources, competition is virtually eliminated. And, distributors can sell them at better

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