Rockford, Ill.

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Print is getting a little help from its friends. Thanks to digital enhancements, including QR codes, augmented reality and social platforms, the printed piece is positioned to engage prospects from a cross-media perspective

George Orwell was onto something. Maybe not with the dystopian society, giant-faces-on-video-screens stuff, but with the whole "Big Brother is watching you" thing. 

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