Print is getting a little help from its friends. Thanks to digital enhancements, including QR codes, augmented reality and social platforms, the printed piece is positioned to engage prospects from a cross-media perspective
Rockford, Ill.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
George Orwell was onto something. Maybe not with the dystopian society, giant-faces-on-video-screens stuff, but with the whole "Big Brother is watching you" thing.
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