Salt Lake City

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

If there's one thing we know about August—with its oppressive heat and stifling humidity and oppressively stifling television lineup—it's that more people are thinking about the beach than they are about Santa Claus.

According to Forrester Research's U.S. Online Retail Forecast, 2011 to 2016, the e-commerce market is expected to grow from 167 million consumers in 2011 to 192 million by 2016. That's a big jump, but the projections only quantify what we already know: E-commerce is changing the way people shop.

The typical working teenager is busy stocking grocery shelves, ringing up customers or hoping for a generous tip. Edward L. Dignam's experience was a bit different.

Brandon Mackay always planned to enter the Fire Academy. But as he waited for a firefighter position to open up at the academy, his then-girlfriend (now wife) clearly had something else in mind for her beau.

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