Santa Barbara

Building the Future From the Past. Just north of L.A., perched high on a hill west of the Santa Monica mountains, lies the prestigious Brooks Institute, one of the world's leading photography schools. For 50 years, the Santa Barbara-based institution has excelled at teaching students the fine art of photography. However, marketing itself aggressively—that's another story. Strange as it may seem now, in this age of art as commerce, that's the way it was back then. Art and artists were the school's primary concerns. As long as the school maintained its excellent reputation, marketing, it was thought, would almost take care of itself. However, when