Shelbyville, Tenn.

The integration of promotional products into the forms industry makes for a unique and profitable match. A seemingly unlikely match on first thought, the forms industry's growing alliance with promotional products suppliers has nonetheless proven to be a very successful pairing. David Pitner, vice president of sales for Economy Pen and Pencil, Shelbyville, Tenn., said that promotional products suppliers are interested in working with forms distributors because many forms distributors have already tapped into the ad speciality industry and are selling promotional products. "In this tough economic climate, we have to be aggressive and expand our markets," he said. "We

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