Crabar/GBF, Dayton, Ohio, recently announced the sale of its direct mail product line and its Skokie, Ill., facility to USA Direct, a direct mail production company located in York, Pa. Company executives said that Crabar/GBF sold the product line to focus on its core business of custom document solutions. The business forms equipment from the Skokie facility was relocated to other company locations. Crabar/GBF operates seven production facilities that provide continuous forms, snapouts, cut sheets and bar-coded products. For more information, call (800) 877-4727.
Skokie, Ill.
Take small, manageable steps on the way to big direct mail profits. How do you eat an elephant? One bite at a time. A step-by-step approach can turn seemingly impossible tasks into manageable projects. That's something forms distributors need to remember when considering the direct mail market, where high-volume, high-dollar projects can be a bit daunting. Dick Kuntz, president of GBF Graphics, Skokie, Ill., pointed out that forms sales are fairly straightforward and tend to repeat, while direct mail almost always in-volves new copy—not to mention a proofing process and press checks. "If a forms distributor gets a $10,000 or a $15,000 order,
Education and equipment provide the keys to success for Dick Kuntz and GBF Graphics. There are quite a few photos of Dick Kuntz in the BFL&S archives. Over the years, several articles have documented the achievements and contributions of the president of GBF Graphics, Skokie, Ill., in an industry he clearly loves being a part of. He first appeared on the cover of the February 1977 issue, when the magazine—then called Business Forms Reporter—launched what has become an annual tribute to the manufacturer of the year. At that time, the company, formerly known as General Business Forms, was celebrating its 25th anniversary,
New applications mean a healthy future for these form/label combinations By Misty Byers While pharmacy and warehouse operations still top the list of integrated label users, new applications are emerging. For example, because of the greater number of adhesive options available, Greg Herzog, sales service supervisor for GBF Graphics, Skokie, Ill., has begun selling integrated label applications for laboratory environments. "When integrated labels were new, the adhesives were pretty much all designed for shipping and envelope-type applications. But now we have a lot more variety, and that allows for a greater number of applications to be satisfied," Herzog explained. Another emerging opportunity for integrated label sales, according to Elinor
Pressure-seal and other self-mailer products rule the marketplace By Eric Fiedler As the traditional mailer market matures, self-mailer sales are soaring. "The absolute major growth area for us is the pressure-seal product," said Deanna Day, product manager at Poser, Fairhope, Ala. "It really goes hand-in-hand with the decline of impact printers." The success of pressure-seal self-mailers can be attributed to savings in both money and time. Folding and stuffing aren't necessary, envelope costs are avoided, and a typical pressure-seal system is capable of preparing up to 10,000 11&Mac253; forms per hour. Richard Kuntz, president of GBF Graphics, Skokie, Ill., reported that his company's Securi-Seal3™ pressure-seal product is selling beyond
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