Swanton, Vt.

Customization is key to selling security labels By Eric Fiedler When distributors are fishing for security label sales, manufacturers suggest using customization as the bait. "If a customer has a concept, but isn't exactly sure how it can be achieved, we work with distributors to develop a product to meet their exact needs," said Debbie Chadwick, customer service manager at Bertek Systems, Swanton, Vt. Bertek Systems produces custom products such as tamper-evident labels, security slits, void features and more. John Abbott, sales manager for Metro Label, Garland, Texas, also said the majority of his orders for security labels "depend on what the end-user wants to accomplish." Vic Flanigan, vice

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