Tullahoma, Tenn.

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Midlothian, Texas-based Ennis is relocating its Carol Stream, Ill. facility to its larger facility in Princeton, Ill.

The crumbling U.S. economy has forced everyone to work hard, multi-task and find new ways to stay relevant. Envelopes are no exception. They can no longer get by as the mere carriers for bills, medical reports and bank deposits. To stay fresh, they must take on other jobs.

You can run, but you can’t hide. There’s no escaping [cue dramatic music]: The Recession. Had enough of the media’s fear-inducing headlines? Like it or not, this is reality—and not just for the printing industry. But that doesn’t mean suppliers and distributors have to close their eyes and wait for miracles to fall in their laps.

Envelope manufacturers place focus on service to improve customer and distributor experience. According to Steve Brocker, vice president of sales and marketing at Western States Envelope and Label, Butler, Wis., the envelope industry is evolving from being product-focused to being more service-oriented. "We want to give customers the buying experience they want, as well as be an information resource for distributors," he said. Consistent with the growing emphasis on service, Ron Pollock, associate marketing development manager at Wisco (a Quality Park brand), Tullahoma, Tenn., said that the company's delivery times have been shortened. "A number of our printed items are now available within 48

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