Tustin, Calif.

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Gift-giving. It's ingrained in our cultural consciousness, a key ingredient in the jambalaya that is modern society, right up there with apple pie, Justin Timberlake and fantasy football.

Trevor Gnesin, CEO of Logomark, Tustin, Calif., is a formidable presence in the boardroom. Some may describe him as "boisterous," but he prefers the term "passionate." So, who is the real Gnesin?

Benjamin Franklin said it best when he stated, "Certainty? In this world, nothing is certain but death and taxes." So in a changing industry full of uncertainty—one begging for someone to take an ethical stand on how to conduct business, and facing a barrage of new product safety laws—where does the industry look for guidance, a solid knowledge base and products that offer peace of mind? Where can distributors find that certainty?

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