Wausau, Wisconsin-based Wausau Paper hired David Laursen as the district sales manager for the company’s printing and writing segment, located in Minneapolis. Laursen brings more than 15 years of experience to his new position, having most recently served as business unit manager at DuraFibre. Prior to his time there, Laursen was territory manager for Domtar, and also held sales and marketing positions with Simpson Paper Company and Fox River Paper Company. “David is adept at developing long-term relationships with customers,” said Tom Murray, midwest regional sales manager. “Wausau Paper is pleased to have an accomplished individual like David providing the leadership necessary to
Wausau, Wisconsin
Touting updates that make its Royal line of writing, text and cover papers more versatile and environmentally responsible, Wausau, Wisconsin-based Wausau Paper reminds the marketplace that identity can be dramatically altered with a simple change of wardrobe. The thinking behind Wausau Paper’s newest promotion was to take a fictitious company and dress it for success based on the clients it was trying to reach. Four design approaches—or “wardrobes”—included personal, practical, forward-thinking and technological, and demonstrated how external perception can change based on the colors and textures of a business’ collateral. The personal wardrobe utilized the Royal Fiber Basil and Royal Resource Fresh Leaf, Weathered
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