West Palm Beach

West Palm Beach, FL-based technology marketing solutions innovator U.S. Branding Group has introduced USB Insert - the first fully customizable print-to-web marketing solution for magazines and journals.

Proforma, a leading North American provider of graphic communications solutions, welcomed seven new owners to its network.

Offering variable printing means big changes, but also high margins. When 52-year-old scuba enthusiast Jane Young of West Palm Beach, Fla., received a travel brochure from Charlie B. Travels promoting a cruise to the Caribbean that included a scuba diving package for those aged 50 and older, her interest was piqued. Just three months later, she was diving off the island of St. Lucia with a group of her peers. That is just one example of the effectiveness of variable data printing making it obvious that, in an industry where printed materials are distributed by the millions, it pays to get personal.