Weymouth, Massachusetts

Barb Pellow, director of Weymouth, Massachusetts-based InfoTrends—a leading market research and strategic consulting firm for the digital imaging and document solutions industry—believes leveraging all available customer touchpoints to drive relevant customer interaction is the future of marketing. In the following article, she explained how transPromo documents featuring a promotional message positioned alongside essential transactional information, present a perfect opportunity for achieving both operational and marketing objectives. Enhanced transactional documents lead to effectively managed cash flow, while reducing postage costs and expenses associated with call centers. Tremendous marketing vehicles, TransPromo documents are also directed toward individuals who have opted into a relationship with

Looking back on some of the research Weymouth, Massachusetts-based Infotrends has produced, the company’s work has, on occasion, concisely predicted the future. Take a 2003 consumer report on digital cameras, which predicted the devices would eclipse nondisposable film cameras by 2008. Fourteen years ago, the company’s foresight was just as sharp, even in the relatively new digital print market. Partnering with Questex, the company which eventually acquired Infotrends in 2006, the group conceived of a show for a niche segment still hashing out its place in the market. When Charles A. Pesko, president of Infotrends, initially embarked on the project, he was reminded that