In a last-ditch effort to drive sales, many companies are increasing their social marketing spend. But by treating this technology as a Hail Mary pass, the gap between social media strategies and business value only continues to widen.
Wayland, Massachusetts-based, iPROMOTEu, recently announced that three multimillion dollar distributors have affiliated with the company and joined iPROMOTEu's network of independent distributor affiliates.
The first time I noticed a QR code, I was in a restaurant. The place had a self-serve soda fountain, and the code was on the side of one of the paper beverage cups.