Aastad

From the whimsical to the practical, there is a profitable promotion for every marketing need. Recovering from a 12 percent drop in revenues from 2000 to 2002, the promotional products industry posted a gain of 4.5 percent in 2003 with sales of $16.34 billion, according to the PPAI. The high-water mark in 2000 saw sales of $17.85 billion, which dwindled to $16.55 billion in 2001 and shrank further to $15.63 billion in 2002. Figures from the ASI show more modest swings, but essentially tell the same story. ASI pegged the height of industry sales at $16.5 billion in 2001, dropping 5.5 percent to $15.6