Alan Isacson

Clearly defining a company’s sustainability position can be a major differentiator for companies today, but the dangers of greenwashing and commodification remain. ABI, New York, will conduct a workshop at PIRA 2009 Sustainability in Packaging Conference, March 2-4, in Orlando, Fla., on avoiding these pitfalls and creating business opportunities through green initiatives.

Clearly defining a company’s sustainability position can be a major differentiator for companies today, but the dangers of greenwashing and commodification remain. ABI, New York, will conduct a workshop on avoiding these pitfalls and creating business opportunities through green initiatives at PIRA 2009 Sustainability in Packaging Conference, being held March 2-4 in Orlando. Conducted by Alan Isacson, president, and Tim Colbert, director of ABI Marketing Public Relations, the workshop will give attendees one-to-one advice on: • How to shape corporate messaging and promote company-wide sustainability initiatives more effectively • The best ways to define sustainability and avoid claims of green washing by

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