Allan Doane

Distributors can add to the bottom line through books, booklets and brochures. Books and booklets come in all shapes and sizes and can be used for many an application. From coupon, ticket and receipt books to manifold, sales and voucher books, these tried-and-true products have provided a steady stream of sales to many distributors for many years. In fact, Bob McAleavey, president of Specialized Printed Forms, Caledonia, N.Y., reported that his company has been selling books for approximately 40 years. He sells stitched books, folded books, books with return envelopes and cards in them, foil-stamped books, books containing security features and, more recently, personalized