Andy Heinl

Take a stroll through any grocery store or retail outlet, and an empirical truth shines down like a beacon of light through the clouds. A quality tag or label can sell itself by becoming a product in and of itself, in some cases upstaging the commodity it was designed to hawk. A beautiful, well-designed and innovative tag or label is a magnet to consumers, often obfuscating the selection process while rendering another tag...

Branding: It's Business 101, but for many businesses, it's hard to do it right. The simple explanation? Some marketers just aren't listening to their clients.

Think of Rick Heinl, president of Tipp City, Ohio-based Repacorp, as a kinder, gentler daddy dearest type.

PRESTOlabels.com has opened a new creative avenue for four-color process digital short label runs. No longer restricted by costly dies, marketing and advertising professionals are creating interesting and fun labels.