Archive

Market-specific trends shed some light on what it takes to get mailers opened and responses generated INSIDE DIRECT MAIL is a monthly publication offering reviews and analyses of the plethora of mailers being sent out across the United States. Many of the pieces are catalogued in the magazine's "Who's Mailing What? Archive," and are used to generate the MailWatch section featured in each issue. Here, BFL&S reviews some of the trends identified in the column throughout 2005. To Each His Own Specific markets and business sectors have clear format preferences for reaching target markets. For instance, nonprofits favor envelope packages, as opposed to self-mailers,