Barbara Bucci

Your customers talk candidly about products, services and expectations By Barbara Bucci Your customers are a lot like you. They need to make a living. They have deadlines to meet. No matter what service or product they buy, they need and expect to be heard by their service providers. End-users discussed their concerns and the products and services they receive through distributors. Their observations can be applied to three categories: knowledge, service and business behavior. Know Your Stuff We all know how quickly technology is changing and how quickly clients are changing to adapt to it. The Business Forms Management Association (BFMA) offers

Best of Show A Colorful Gamble By Barbara Bucci In October 1997, Susan Clark, a graphic designer for the Players Island Casino, Lake Charles, La., was presented with the assignment to design a New Year's Eve party invitation for the casino's top-level players. The piece, which won the Lake Charles, La. chapter Advertising Federation Award (ADDY), was mailed to three levels of the casino's VIP patrons. "We knew in advance that Juice Newton would sing at the party and I was familiar with her music," said Clark. Accordingly, she included the singer's picture in the invitation's design. Newton appears as the Queen of Hearts in a hand of playing cards

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