Bill Allen

Forget the back burner — it's time to deal with the inevitable. Standards are being ratified, chips are being built, inlays are being designed, and printers and readers are being tested. At this point, radio frequency identification (RFID) technology is just looking for trouble. As Bill Allen, director of strategic alliances for Dallas-based Texas Instruments (TI), stated, RFID, in most cases, is a solution waiting for a problem. He pointed out that for many people, RFID is just coming onto the radar screen, so they imagine that it's an emerging technology. "In some markets it is," Allen said, "but there are many mature markets