Bill Doehler

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

If there's one positive that can come out of postal rate increases, it's this: large mailers must be more efficient to keep costs down. But that's not enough to win over potential customers—especially if all mailers follow this same formula.

Those in the marketing and direct mail arena may say these are better than the kind you find nestled between the shells of an oyster.

Some things are better left unsaid. Just ask Bill Doehler, executive vice president of Edison, New Jersey-based Prodigital Printing, A Consortium Company. When asked how he ended up in the printing industry, Doehler responded, "It's a complicated and exquisitely boring story best told from a barstool."

Edison, New Jersey-based Prodigital Printing has published a free dimensional print sample book titled, Donny Digital's Dimensional Discovery Day. Readers follow Donny through his day as he notices the textures of his everyday surroundings.

Printing has been around for centuries, but digital printing is still a baby, having only hit the mainstream less than 20 years ago.

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