Bill Powers

Showing customers that cut sheets don't always cut costs can increase profits. Looks can be deceiving. Customers see cut sheets laser printed with black toner and automatically see it as an economical alternative to preprinted, multi-color, multi-part forms used in impact printers. And as customers are being lured away from multi-part forms by the assumed benefits of cut sheets, distributors' profit margins are being adversely affected. But according to Bill Powers, marketing manager for Carbonless Rolls at Appleton Papers, Appleton, Wis., "Distributors assessing the needs of forms users may want to encourage them to hold on to impact printers, at least for some