Wise, a leader in business document and industrial label printing based in Alpharetta, Ga., has signed a definitive agreement to acquire the assets of Datatel Resources Corporation in Monaca, Pa. Wise expects to close on the acquisition in early October...
Bill Prettyman
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Wise, a leader in business document printing based in Alpharetta, Ga., recently announced the acquisition of Brandmark Inc., Anderson, S.C., effective May 1. The Wise division, operating under the brand and name of Brandmark, prints industrial labels for a variety of markets primarily in the...
Wise President and CEO Bill Prettyman has ink running through his veins. A fourth-generation printer, Prettyman continues to uphold his family’s legacy in an industry that put them in the headlines.
Distributors can prevail over printer technology to increase cut sheet sales FOR YEARS NOW, the underlying story in the cut sheet world is one of man against machine. As end-users entertain ideas of saving money by churning out forms on high-tech laser printers, they are depriving distributors of cut sheet business. In essence, distributors are fighting against the desktop—a situation causing some to push cut sheet promotional efforts further down the priority list. And, recent advancements aren't helping. "The widespread use of laser printers means individuals can use cut sheets to create forms at their desks for applications that previously required computer programmers and
Offering variable printing means big changes, but also high margins. When 52-year-old scuba enthusiast Jane Young of West Palm Beach, Fla., received a travel brochure from Charlie B. Travels promoting a cruise to the Caribbean that included a scuba diving package for those aged 50 and older, her interest was piqued. Just three months later, she was diving off the island of St. Lucia with a group of her peers. That is just one example of the effectiveness of variable data printing making it obvious that, in an industry where printed materials are distributed by the millions, it pays to get personal.
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