Bob Blohm

Value-added opportunities arise as customers increase demand for unique, personalized products By Eric Fiedler It's no wonder postal workers are among the most disgruntled of the nation's masses—each direct mail sale means more work for them. Direct mail sales have been on the rise for more than a decade—at a clip of about 7 percent per year—and show no signs of stopping. "There will be some changes in the frequency or the size and weight of the pieces that are mailed out after the postal increase in January, but I do not believe the opportunities will decline for a long time," said Lee