Bob Lederer

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Bob Lederer learned a crucial business lesson at a young age: You can sell something and make money, particularly if there's no cost.

Prime Line, Bridgeport, Conn., announced its 30-year anniversary in the promotional products industry. Built in 1980 by current chairman and owner Bob Lederer, the company has grown from a start-up to a top promotional products supplier and employs nearly 200 individuals, many of whom have been with the company since its inception.

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