Bob Troop

While some forms are experiencing a serious decline in sales, others are experiencing great innovation. Form sales are not declining as much as they are changing. It's a classic example of out-with-the-old and in-with-the-new. Clearly, multi-part forms are heading for that big collator in the sky. Yet industries such as health-care, retail, insurance and education are giving birth to a whole new generation of innovative form applications. In fact, solution-oriented distributors are discovering that opportunities abound for new form designs that facilitate today's workflow systems, particularly when marketed with value-added services such as on-demand production, warehousing and distribution. To find out how

Distributors find that promotional products open doors and increase sales. Whether promotional products are used to add value to traditional printing solutions or as stand-alone sellers, distributors are becoming more drawn to them because they have the potential to open doors in an industry that has never even been knocked on before. And even though there are some drawbacks to supplying promotional products—like contending with expensive overhead—many distributors concur that promotional items are becoming a more vital part of their overall businesses. Sales Report In fact, Bob Troop, CEO of The Shamrock Companies, Westlake, Ohio, reported a 25 percent growth in promotional