Brian Goodwin

How to get started in the profitable world of promotions By Carol Katarsky Opportunities abound in the fast-growing promotional product market. The most recent estimates put total sales at $12 billion--and increasing fast. To help navigate some of the choppier waters, Business Forms, Labels & Systems brings you this three-step guide to mastering marketing. 1. Gaining Access One issue many distributors encounter when they first begin selling promotional products is winning the trust of vendors. "The problem [when you're first starting out] is proving you're not an end-user," said Ron Natinsky, vice president of SAGE--Quick Technologies, Dallas. "You can use other suppliers